Use Vane
Collection and coverage
On this page
Vane records accepted page loads for the paths you approve. A goal is a load of its configured path. Reports show recorded counts, with the previous period alongside them.
What is collected
The script sends approved paths and labels, a fresh event ID and consent state. Analytics stores no IP address, user agent, visitor ID, full URL or arbitrary properties. The script uses no cookies or browser storage. Owner sign-in data is separate.
Only allowed paths, configured campaign labels and referring hostnames enter analytics. Campaigns come from utm_campaign. Unknown sources and campaigns become other; no referrer becomes direct.
Consent and browser signals
Choose Consent required or Consent not required in collection settings. For consent-required sites, load the script only after consent and set window.vaneConsent = true before it runs.
Do Not Track and Global Privacy Control stop collection. Blockers, consent exclusions and unlisted pages are invisible to the report. Vane does not measure complete traffic coverage.
Sampling
Choose 10%, 25%, 50% or 100% of eligible loads. Report counts are observed counts; they are never scaled into estimates. The report's Coverage and collection limits shows the configured sample rate and consent mode.
Imported activity has unknown consent and sampling. Vane keeps those values unknown.
Reading changes
Every report compares the selected period against its preceding period. The default is the current seven UTC days against the seven before. The Weekly explanation gives both counts and the difference, with evidence tables below.
Changes in recorded activity alone do not establish why people acted. Counts are page loads, rather than people or sessions. Non-browser senders can spoof the public collector. Admission is capped at 10,000 page loads per site per UTC day.
Change collection settings
Open Settings, edit Collection settings and select Prepare settings change. The owner reviews the proposal in Approvals. Changes take effect after approval. Keep paths and labels public and free of personal identifiers.